This privacy statement describes how your personal information is collected, used and shared when you visit or make a purchase from https://happylights.be/ (the 'site').
The personal information we collect
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, as you browse the site, we collect information about the individual web pages or products you view, which websites or search terms have referred you to the site and information about how you interact with the site. We refer to this automatically collected information as 'device information'.
We collect device information using the following technologies:
- 'Cookies' are data files placed on your device or computer that often contain an anonymous unique identification code. For more information about cookies and how to disable them, please see http://www.allaboutcookies.org.
- 'Log files' track actions that take place on the site and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.
- 'Web beacons', 'tags' and 'pixels' are electronic files used to record information about how you browse the site.
When you make or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), e-mail address and telephone number. We refer to these details as 'order Information'.
Hoe we use your personal details
We generally use the order information we collect to fulfil orders placed through the site (which includes processing your payment details, arranging shipping and providing invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you
- Screen our orders for potential risks or fraud.
If it is consistent with the preferences you have shared with us, you may provide us with information or advertising related to our products or services.
We use the device information we collect to help us screen for potential risks and fraud (particularly your IP address) and, more generally, to improve and optimise our site (for example, by generating analytics about how our customers browse and interact with it and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use your it as described above. We use Google Analytics to help us understand how our customers use the site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information in order to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive or to otherwise protect our rights.
As described above, we use your Personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, please see the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can unsubscribe from targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our site's data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
If you are a European resident, we also like to draw your attention to the fact that we process your details to fulfil any contracts we may have with you (for example, if you place an order through the site), or to otherwise pursue our legitimate business interests as listed above. In addition, your information will be transferred outside Europe, which will include Canada and the United States.
When you place an order through the site, we retain your order information for our records unless and until you ask us to delete it.
This site is not intended for persons under 18 years of age.